This is an absolutely hilarious conversation (its scripted) between two guys about marketing a Messiah. You have to take a few minutes and listen to this. It is taken from the latest episode of Wiretap on CBC Radio. The episode is called 100 False Messiahs. I excerpted the really funny part below.
Q: “what could possibly get people’s attention more than the arrival of the Messiah”
A: “blowing up the moon”
That is awesome.